Emily Falk has developed a program of research that links neural activity (in response to persuasive messages) to behaviors at the individual, group, and population levels. In particular, Falk is interested in predicting behavior change following exposure to persuasive messages and in understanding what makes successful ideas spread (e.g. through social networks, through cultures).

She is Professor of Communication at the Annenberg School for Communication, with secondary appointments in Psychology and Marketing at Penn. 

To join us for dinner in McClelland South Lounge at 6:30 this evening (not 6:00 as previously advertised), please RSVP at this link.